The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation, or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

Our intellectual property

We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics (collectively, the “Content”), as well as the trademarks, service marks, and logos contained therein (the “Marks”).

Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties in the United Kingdom and around the world.

The Content and Marks are provided in or through the Services “AS IS” for your personal, non-commercial use or internal business purpose only.

Your use of our Services

Subject to your compliance with these Legal Terms, including the Prohibited Activities section, we grant you a non-exclusive, non-transferable, revocable licence to:

Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose without our express prior written permission.

If you wish to make any use of the Services, Content, or Marks other than as set out in this section, please address your request to mamaaidapp@gmail.com. If we grant permission, you must identify us as the owners or licensors and ensure that any copyright or proprietary notice appears on the Content.

We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these Intellectual Property Rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.

Your submissions and contributions

Please review this section and the Prohibited Activities section carefully prior to using our Services to understand the rights you give us and the obligations you have when you post or upload any content through the Services.

Submissions: By directly sending us any question, comment, suggestion, idea, feedback, or other information about the Services (“Submissions”), you agree to assign to us all intellectual property rights in such Submission. We shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, without acknowledgement or compensation to you.

Contributions: The Services may invite you to participate in features during which you may create, submit, post, display, transmit, publish, distribute, or broadcast content to us or through the Services, including text, writings, video, audio, photographs, music, graphics, comments, reviews, rating suggestions, or other material (“Contributions”). Any Submission that is publicly posted shall also be treated as a Contribution.

Licence you grant us: By posting any Contributions, you grant us an unrestricted, unlimited, irrevocable, perpetual, non-exclusive, transferable, royalty-free, fully-paid, worldwide right and licence to use, copy, reproduce, distribute, sell, resell, publish, broadcast, retitle, store, publicly perform, publicly display, reformat, translate, excerpt, and exploit your Contributions for any purpose, commercial or otherwise, and to sublicence such rights. This includes use of your name, company name, trademarks, service marks, trade names, logos, and personal and commercial images you provide.

You are responsible for what you post: By sending us Submissions and/or posting Contributions, you:

You are solely responsible for your Submissions and/or Contributions and agree to reimburse us for any losses we suffer because of your breach of this section, third-party intellectual property rights, or applicable law.

We may remove or edit your content: Although we have no obligation to monitor Contributions, we may remove or edit any Contributions at any time without notice if we consider them harmful or in breach of these Legal Terms. We may also suspend or disable your account and report you to the authorities.

By using the Services, you represent and warrant that:

If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services.

You may be required to register to use the Services. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, in our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable.

Billing and Renewal

Your subscription begins once you confirm your purchase and will automatically renew at the end of each billing period unless cancelled. By subscribing, you authorise Mama Aid Ltd to charge your selected payment method on a recurring basis without requiring additional authorisation for every renewal, until you cancel.

Your billing cycle (monthly or annual) depends on the plan selected at the time of purchase. All billing and payment processing are handled directly by the Apple App Store or Google Play Store, depending on your device.

Free Trial

Mama Aid may offer a 14-day free trial for new users.

You can disable auto-renewal or cancel the trial at any time through your device’s app store settings.

How to Cancel Your Subscription

Subscriptions must be cancelled through the platform where the subscription was purchased. Mama Aid Ltd cannot cancel subscriptions on your behalf due to App Store and Play Store policies.

If You Subscribed via Apple App Store (iOS)

Apple may retain access for the remainder of the paid period. Your subscription will not renew at the next billing cycle.

If You Subscribed via Google Play Store (Android)

Google will maintain access until the end of the paid term, and auto-renewal will be disabled.

Important Notes About Cancellation

For support, you may contact us at mamaaidapp@gmail.com, but cancellation must still be done via your app store.

Fee Changes

We may update our subscription pricing from time to time. If fees change:

All price adjustments comply with the policies and requirements of Apple and Google.

You agree that you will not use the Mama Aid app, its AI-powered features, or any related services in any manner that violates this Agreement, applicable law, or the rights and safety of others. The following activities are strictly prohibited:

1. Illegal or Unlawful Use

You may not use Mama Aid to participate in, promote, or facilitate any illegal, unlawful, or fraudulent activity, including but not limited to:

2. Misuse of AI Features

You may not misuse our AI-powered chatbot or related tools, including:

3. Uploading Prohibited Content

You must not upload, share, or transmit any content through the app that includes:

All uploaded content must be safe, lawful, and appropriate for a postpartum support environment.

4. Harassment, Abuse, or Harmful Behaviour

You may not use Mama Aid to engage in:

5. Child Safety Violations

You must not:

6. Misrepresentation

You may not:

7. Interference With App Functionality

Prohibited activities include:

8. Unauthorised Commercial Use

You may not:

9. Violation of Privacy or Intellectual Property Rights

You may not:

10. Medical Misuse

Because Mama Aid is not a medical app, you are strictly prohibited from:

Always seek professional care when needed.

11. Other Activities Deemed Harmful

Mama Aid may restrict any use of the app that:

Violation Consequences

If you engage in any prohibited activity, Mama Aid Ltd may, at its sole discretion:

Mama Aid allows you to create, submit, and store content for your personal and private use, including but not limited to text entries, mood logs, journal notes, images, and AI chat interactions (collectively, “User Content”).

Mama Aid does not offer blogs, message boards, online forums, or public posting features. All User Content you create within the app is private by default and is not viewable by other users. Any sharing of your User Content outside the app is entirely at your own discretion.

User Content is treated as confidential and handled in accordance with our Privacy Policy and applicable data protection laws.

By submitting User Content, you represent and warrant that:

You remain solely responsible for the content you choose to upload or store within the app.

You retain full ownership of all User Content you submit to Mama Aid.

By using the Services, you grant Mama Aid a limited, non-exclusive, revocable, and non-transferable licence to process, store, display, and use your User Content solely to the extent necessary to:

This licence does not permit Mama Aid to:

The licence automatically terminates when your User Content is deleted or when your account is closed, subject to limited retention required by law or secure backup processes as described in our Privacy Policy.

Mama Aid does not claim ownership of your User Content and does not assert moral rights over it.

Use Licence

If you access the Services via the App, we grant you a revocable, non-exclusive, non-transferable, limited right to install and use the App on wireless electronic devices owned or controlled by you, strictly in accordance with the terms of this mobile application licence. You shall not:

Apple and Android Devices

The following terms apply when you use the App obtained from either the Apple Store or Google Play (each an “App Distributor”):

The Services may contain (or you may be sent via the App) links to other websites (“Third-Party Websites”) as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third parties (“Third-Party Content”). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for them, including their content, accuracy, offensiveness, opinions, reliability, privacy practices, or policies. Inclusion of, linking to, or permitting the use or installation of any Third-Party Websites or Third-Party Content does not imply approval or endorsement by us. If you decide to leave the Services to access Third-Party Websites or to use or install any Third-Party Content, you do so at your own risk, and these Legal Terms no longer govern. You should review the applicable terms and policies of any website to which you navigate. Any purchases you make through Third-Party Websites will be through other companies, and we take no responsibility whatsoever. You shall hold us blameless from any harm caused by your purchase of such products or services or from any contact with Third-Party Websites.

We reserve the right, but not the obligation, to:

We care about data privacy and security. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms. Please be advised the Services are hosted in the United Kingdom. If you access the Services from any other region of the world with laws or requirements governing personal data collection, use, or disclosure that differ from applicable laws in the United Kingdom, then through your continued use of the Services you are transferring your data to the United Kingdom, and you expressly consent to have your data transferred to and processed in the United Kingdom.

These Legal Terms shall remain in full force and effect while you use the Services. Without limiting any other provision of these Legal Terms, we reserve the right to, in our sole discretion and without notice or liability, deny access to and use of the Services (including blocking certain IP addresses) to any person for any reason, including for breach of any representation, warranty, or covenant contained in these Legal Terms or of any applicable law or regulation. We may terminate your use or participation in the Services or delete your account and any content or information you posted at any time, without warning, in our sole discretion.

If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including pursuing civil, criminal, and injunctive redress.

We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. However, we have no obligation to update any information on our Services. We will not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services.

We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance, resulting in interruptions, delays, or errors. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Services at any time without notice. You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance. Nothing in these Legal Terms will be construed to obligate us to maintain and support the Services or to supply any corrections, updates, or releases.

These Legal Terms are governed by and interpreted following the laws of England and Wales, and the use of the United Nations Convention of Contracts for the International Sales of Goods is expressly excluded. If your habitual residence is in the EU and you are a consumer, you additionally possess the protection provided to you by obligatory provisions of the law in your country of residence. Mama Aid Ltd and yourself both agree to submit to the non-exclusive jurisdiction of the courts of London, which means that you may make a claim to defend your consumer protection rights in regards to these Legal Terms in England, or in the EU country in which you reside.

Informal Negotiations

To expedite resolution and control the cost of any dispute, controversy, or claim related to these Legal Terms (each a “Dispute” and collectively, the “Disputes”) brought by either you or us (individually, a “Party” and collectively, the “Parties”), the Parties agree to first attempt to negotiate any Dispute informally for at least thirty (30) days before initiating arbitration. Such informal negotiations commence upon written notice from one Party to the other Party.

Binding Arbitration

These Legal Terms and any dispute or claim arising out of or in connection with them, their subject matter, or their formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales. The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Legal Terms or the Services.

Restrictions

The Parties agree that any arbitration shall be limited to the Dispute between the Parties individually. To the full extent permitted by law, (a) no arbitration shall be joined with any other proceeding; (b) there is no right or authority for any Dispute to be arbitrated on a class-action basis or to utilise class action procedures; and (c) there is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons.

Exceptions to Informal Negotiations and Arbitration

The Parties agree that the following Disputes are not subject to the above provisions concerning informal negotiations and binding arbitration: (a) any Disputes seeking to enforce or protect, or concerning the validity of, any of the intellectual property rights of a Party; (b) any Dispute related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorised use; and (c) any claim for injunctive relief. If this provision is found to be illegal or unenforceable, then neither Party will elect to arbitrate any Dispute falling within that portion of this provision found to be illegal or unenforceable, and such Dispute shall be decided by a court of competent jurisdiction within the courts listed above, and the Parties agree to submit to the personal jurisdiction of that court.

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice.

The Services are provided on an “as is” and “as available” basis. You agree that your use of the Services, including any AI-generated responses, exercise content, reminders, or app features, is at your sole risk. To the fullest extent permitted by law, Mama Aid Ltd disclaims all warranties, express or implied, including, without limitation, the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We make no warranties or representations regarding the accuracy, reliability, or completeness of any content available through the Mama Aid app or any linked services. Without limiting the foregoing, you acknowledge and agree that:

We assume no liability for:

We do not warrant, endorse, guarantee, or assume responsibility for any third-party services, including AI processors (such as OpenAI), cloud hosting providers, or analytics tools, nor for any products or services advertised or offered by third parties through the app.

Any transactions or interactions between you and a third-party provider are at your own discretion and risk. You should always use your best judgement and seek professional advice where appropriate.

In no event will we or our directors, employees, or agents be liable to you or any third party for any direct, indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profit, lost revenue, loss of data, personal injury, or any other damages arising from or relating to your use of the Services, even if we have been advised of the possibility of such damages.

You understand and agree that Mama Aid provides non-medical, informational support only, and accordingly, we are not liable for any actions you take, choices you make, or decisions you base on information, responses, AI-generated content, or guidance provided through the app. All decisions are made at your own discretion and risk.

Notwithstanding anything to the contrary contained herein, our liability to you for any cause whatsoever, regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to us during the three (3) month period immediately preceding the event giving rise to the claim.

Certain US state laws and international laws do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers or limitations may not apply to you, and you may have additional rights under applicable law.

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys’ fees and expenses, made by any third party due to or arising out of: (1) your Contributions; (2) use of the Services; (3) breach of these Legal Terms; (4) any breach of your representations and warranties set forth in these Legal Terms; (5) your violation of the rights of a third party, including but not limited to intellectual property rights; or (6) any overt harmful act toward any other user of the Services with whom you connected via the Services. Notwithstanding the foregoing, we reserve the right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify us, and you agree to cooperate, at your expense, with our defence of such claims. We will use reasonable efforts to notify you of any such claim, action, or proceeding which is subject to this indemnification upon becoming aware of it.

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data.

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Services, satisfy any legal requirement that such communication be in writing. You hereby agree to the use of electronic signatures, contracts, orders, and other records, and to electronic delivery of notices, policies, and records of transactions initiated or completed by us or via the Services. You hereby waive any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records, or to payments or the granting of credits by any means other than electronic means.

These Legal Terms and any policies or operating rules posted by us on the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision. These Legal Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Legal Terms and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Legal Terms or use of the Services. You agree that these Legal Terms will not be construed against us by virtue of having drafted them. You hereby waive any and all defences you may have based on the electronic form of these Legal Terms and the lack of signing by the parties hereto to execute these Legal Terms.

In order to resolve a complaint regarding the Services or to receive further information regarding the use of the Services, please contact us at: